Pigogo Brand
Turning cashback into a social movement. Pigogo is Greece’s first social cashback platform. I was responsible for creating the full brand identity and leading the UI design for their new website. The challenge was to communicate clarity, trust, and playfulness through a bold and modern visual system.
Date
December 2024
Role
Brand Direction, Logo Design
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The Design Process
I explored references across fintech, ecommerce, and cashback ecosystems — identifying overused clichés and visual gaps in the space. I focused on shape language that could feel soft and inviting, yet structured and clear. Sketching and testing different directions, I refined the logotype to achieve both readability and uniqueness. Rounded forms and custom ligatures added personality, while keeping the geometry precise for scalability. Color exploration focused on vibrant-yet-grounded tones that could support the platform’s UI.
The Solution
Pigogo’s logo redesign reflects the brand’s friendly and modern personality, combining clean geometry with playful curves. The custom wordmark is approachable, scalable, and digitally native — built to inspire trust and recognition across all touchpoints.
The final logo is a clean, custom wordmark that feels confident without being too corporate. It’s approachable, flexible, and distinctly Pigogo. Designed to be legible at any size, the logo works across screens, packaging, and brand communications with ease. It anchors the full identity system — supporting a cohesive brand voice across all touchpoints and helping Pigogo feel like a smart, friendly partner in your everyday spending.