Linkwise
A refreshed identity that reflects who Linkwise is today — and where it’s going next. The new logo captures connection, clarity, and continuity at its core. Designed to serve both advertisers and affiliates, it blends modern design with lasting meaning, supporting a brand built on trust, data, and growth.
Date
December 2024
Role
Brand Direction, Logo Design
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The Challenge
Linkwise has grown into the leading affiliate marketing network in Greece, and its brand needed to reflect that evolution. The goal was to move beyond a generic tech identity and create something more personal, more meaningful — something that speaks to both advertisers and affiliates in a clear and modern way.
The Solution
The new logo brings that clarity to life. Inspired by connection and flow, it features soft, fluid forms that feel approachable and familiar. The custom ligature in the wordmark symbolizes unity, while the color palette adds a sense of trust and calm. It’s a visual system designed to grow with Linkwise — flexible, friendly, and built for the digital world.