Getting things pixel-perfect. One sec.

about

THIS IS WHERE I SHARE MY JOURNEY — FROM DESIGN DIRECTION AND SYSTEM LEADERSHIP
TO COLLABORATION AND MENTORSHIP.
PURPOSE, PROCESS, AND PEOPLE ALL MEET HERE.

I’m a UI Director and Visual Systems Lead with a passion for building design processes that are as beautiful as they are functional. Over the past 6+ years, I’ve led multidisciplinary teams, created scalable design systems, and shaped inclusive digital products that resonate with real users.

My work lives at the intersection of creativity and clarity — where visual identity meets strategy, and design becomes a catalyst for transformation. I also mentor emerging designers, champion universal design, and believe that meaningful experiences begin with empathy and systems thinking.

Hi, I’m Elina Tsermidou — a design leader crafting thoughtful, scalable, and human-centered digital experiences.

MY DESIGN VALUES

Guiding Principles That Shape Every Pixel, Process, and Partnership

Experience

Mar 2024 – PresentUI DirectorATCOM
Nov 2022 – Feb 2024Design System LeadATCOM
May 2019 – Oct 2022Lead Visual DesignerATCOM
Jul 2020 – Jul 2023Strategic AdvisorFinloup
Nov 2017 – May 2019UX/UI DesignerATTICSOFT
Feb 2016 – Nov 2017Website Designer & DeveloperNewsphone Hellas
Sep 2013 – Feb 2016Art DirectorAnagnostis Publishing
2007 – PresentGraphic & Web DesignerFreelance
2012Web Designer (Intern)Eresus

WHAT
I DO

Branding & Visual Identity: From logo design to full identity systems — I help brands speak clearly, consistently, and memorably across every touchpoint.
UI Design for Web & Apps: Designing seamless, high-impact user interfaces for products, websites, and mobile apps with clarity, hierarchy, and polish.
Design Systems & Ops: Building scalable, modular systems in Figma that power product teams — with process, documentation, and design harmony in mind.
Design Mentoring & Workshops: Helping individuals and teams grow through 1:1 mentoring, hands-on workshops, and team upskilling in design tools and methods.
Figma Training & Custom Courses: Tailored training sessions — from beginner to advanced — for teams looking to adopt or optimize their workflow in Figma.
Product & Design Strategy: Partnering early to align vision, shape experience architecture, and guide design decisions rooted in both data and empathy.
UI/UX Design: I design intuitive and visually appealing user interfaces that enhance user experiences and streamline interactions.